Many webmasters are now realising the potential that Facebook can offer them, but not many know the best ways to utilise Facebook to attract traffic and attention for your website, and we have listed the most common and arguably the best techniques below.
Start A Group
Facebook allows users to create, join and participate in Groups, about anything you can possibly imagine. We have an SEO group where users all talk about SEO and Web Design and we even encourage other companies who do the same as us to join, as people talking about what the industry we are in can offer is always a good thing, even if it leads to a good debate about the latest methods.
No matter what your business does, you will find a group that covers that particular niche, even if you have to be a little more general about it. You should also start your own group as the more people that see you talking about what your business or website does the better.
Facebook CPC Advertising
Many webmasters over look the Cost Per Click advertising on Facebook, with many being to busy to try it or just think its not for them. For some businesses it can be the perfect route to their ideal target audience.
The system is really very sophisticated. Many Facebook users are often surprised at how the adverts on the left hand side are about something they are actually interested. This is all down to the technology behind the system, because when you start your CPC advertising with them, you can select your target age range, location, interests, job and many more.
This is why the adverts are so ideally targeted and the main reason a CPC can really work for a business that would appeal to the Facebook audience. These days, Facebook is not just for young adults, all ages are now using it, with different jobs, income levels, education and interests, so collectively, its worth a shot at small campaign.
Notes / Posts
One of the new features is for Facebook to take an RSS feed of your latest news or blog posts and automatically add them to your Facebook profile, group and interested audience. Not many people are really utilising this, you can even do it manually, but the fact you can now import the posts / notes directly and automatically from an RSS feed saves you time and means your latest posts are always on your Facebook pages.
Spread The Word
If you have lots of friends, colleagues or just generally people you have added, they are an audience, and who knows if they really know what you do or what your business does. Update your status on a regular basis to show the world how well you are doing or to advertise a new deal or product you may have.
If you do not tell people, even the ones you think should probably know, then you could be missing a trick, a very basic trick!