Experts on social marketing hardly agrees on certain things. But no one can argue that Facebook is definitely too large to be disregarded. It can go miles to helping launch unpopular business to internationally recognised brand. Facebook statistics reveal that average users are connected to around 60 events/groups. Apparently, that number may double to those who are really active in Facebook. Provided this figure, it is really hard to make any profile stand out from all the rest.
This clutter is in addition to all the Friend activity that goes on throughout the website. Your Facebook fan faces information overload every single day. Don’t let this discourage you though; there are still several ways to turn your Facebook page into an engaging and compelling destination for users:
Customise Your Landing Page
Unless your current landing page has proven its worth, having a customised landing page may provide some dramatic benefits to your company. Many companies that has progressed have given enough time, effort, and resources in making their page ideal for their brand/image. It can be the perfect representation for your business.
These 30 Great Examples of Facebook Fan Page Designs can inspire you if you ran out of ideas. The pages range from the simple to the outrageous. One thing they all have in common is their effectiveness in capturing the essence of their brand.
Offer Something Unique
Bland pages turn users off. There is nothing worse than meshing in when it comes to Facebook because so many other pages are competing for attention. Think of something that will make your Facebook page different from all the rest. Aside from the landing page design, create promotions that people can’t help but talk about.
Some strategies include giving a 30-day trial, organising meet-ups, organising fun runs, giving a free tutorial, or simply starting a contest. In many cases, giving expensive/highly sought-after rewards generate the most buzz. Don’t be afraid to invest in this endeavor if you think it’s worth it.
Use the Power of Photos
There are certainly a lot of photo sharing websites on the internet, but probably the biggest of them all is Facebook – although it is not exclusively used for photos. Social networks thrive on photos. People want to see what other people look like, what their recent experiences are, and what their boyfriends/girlfriends look like.
Even companies can benefit from this nosiness. Have a large photo of you serve as your profile picture. Also, don’t forget to tag your fans in the photos (in case you organised a meet-up or any other event). Those that can benefit more for having a Facebook fan page are those called brick-and-mortar businesses. Just take pictures of your customers with their consent and upload their pictures!