Facebook.com is the leading social media system online and it just makes sense to have a social media marketing idea developed for Facebook. Because Facebook has so many diverse options to contact friends we want to focus on one side of Facebook, which in this case are groups.
Facebook groups are comparable to an email distribution list with the added advantage of creating a group dialogue, photos, videos and host events. You need to build on a group based upon topics and interests of you and individuals in your target market. As you are creating your group you need to ponder of a title and description that will bring together as many people as achievable.
After you create the group, you ought to populate the group with some useful content that will make people join if they are exposed to that subject matter. Following this, it is time to get on your way asking people to sign up your group. You should have a little text ad to attract your friends to join you within the group. Send that message to all your friends using the ‘invite people to join’ option. As you get more contacts ask them to connect with you and get it growing.
If you identify the group properly and give them a good incentive to join many people will sign up the group. You can from time to time get 25% to 40% of your contacts to join the group if you go along this process. If you get to a significant quantity of people and make available fantastic content and limited sales messages non-friends may also join the group.
You need to work together with that group often (2 or 3 times a week) in the same way as you do with an email distribution list. A Facebook group member wants content and not marketing messages, so you want to use group messaging to bring them to your supplementary content, events and discussions. Engage your Facebook group with repeated content and it will be a very efficient way of receiving leads and traffic to your business.
Group posts are also an effective way to get information to the group but the messaging system built into Facebook groups is a greatly more effective since it sends the information to the members of the group via electronic mail.
Remember that Facebook groups are very effective as part of your overall social media marketing plan. Use them correctly and they will bring you a large number of potential business leads. As with any social media marketing content must be the driving force behind you messages.