There are many reasons why you would want to create a facebook fan page, the first reason is that you will be able to add that facebook fan page on your site, well, you will at least be able to link to the page from you site, and vice versa.
There are many other reasons you would want to create a facebook fan page, the second of those being that it is free. We all know that these days advertising is something that we do not want to pay for, yes, we all know that advertising is needed, but we just do not want to pay for it, so we all look for free ways to get our adverting on, a facebook fan page is one of those ways.
The great thing about it is that the pages that you create as a fan page can include links, and we are all looking for ways to link to our sites without creating millions of different articles to submit to article directories.
The other great thing about the facebook way of doing things, is that you can have fans, which means that if you have something new on your official site, it is as easy as clicking a mouse button to update them about your goings on.
What you may also need to know is that if someone joins your fan page, it will be mentioned on their facebook page, which means that all of their friends will know about it, which means that you will have a lot of potential fans coming your way, all because one person became a fan of your page.
The last thing that you will want to know is that a facebook fan page on your site can be set up in no time, it take but a few minutes, and the best thing about it all – it is free.