Email newsletters are a great way to stay in contact with your clients. You can also use them to convince potential clients to become a part of your email campaign. It is also a very effective way to build your reputation and boost your sales. However, if you make any mistakes, then an email campaign can destroy your and your company’s reputation. As a result, your current clients will also move away from you. Hence, here are some tips to create newsletters that can help you to boost your business and reputation.
Provide an unsubscribe link
As per the CAN-SPAM act, you have to provide an unsubscribe link in your newsletter. Make the process of opting-out easy. An unsubscribe link will give your credibility a big boost. Once your readers hit the unsubscribe button, don’t send them anymore newsletters. There’s no point in sending emails to people, who are not interested in them. You can send a mail expressing regret that they decided to opt-out and will be welcome, should they choose to return.
Write a catchy subject line
Spam filters have made email delivery a very difficult objective to achieve. It’s a bigger challenge to get your clients to open the newsletter. Subject is the first thing that readers look at, before they open any email. Hence, you should write a subject line that can grab the attention of your readers. The subject line should compel your readers to open the mail and read it. Make sure that your subject line reflects the content of your newsletter. Write it clearly, if you wish to make a sales pitch. It is not advisable to misguide your clients in anyway.
Keep the newsletter concise
Do not work on the assumption that your clients have lots of time at their disposal and they can read through your newsletter, however long it is. The content of your newsletter has to be concise and to the point. That’s what clients like the most. If you intend to add long articles then provide snippets in the newsletter and links to the full version. Your readers will surely glance through the whole thing, when you keep the content concise. They will also find reading it less tedious and boring.
A well designed and drafted email newsletter will surely give your business a big boost. You will surely find the above tips useful when you create your newsletter. Last, but not least, make sure you have the permission of your subscribers before you send them any emails.