HTML ezines are not very difficult to create and send. HTML ezine formats grab a lot more attention than their plain text counterparts, as they allow the usage of graphics as well as color.
Take a look at 4 tips for good content when it comes to your HTML ezines:
1. Newsletter Template
When it comes to creating your newsletter template you should try not to make it too complicated. Your newsletter template can just follow a simple table format along with your logo and some graphics. Make sure the size of your HTML ezine is not too large. Make sure your ezine does not go beyond 600 pixels in width. This is because if it goes beyond 600 pixels your readers will be forced to scroll across the screen to read your ezine. You should also try to keep the size of your HTML ezine within 20 KB. An ezine that goes beyond 25 KB can cause problems in terms of delivery.
2. Graphics Should Be Linked To Full URL
All your graphics should be linked to the full graphic URL. In order for people to see your image it should be hosted on a site. You need to provide your newsletter distribution program with the complete URL in order for it to locate the image. So when you create your HTML ezine, ensure that the images placed on your ezine are also placed on your website. Always check that the entire URL for the image is mentioned in the image properties of your image.
3. Create Content in Plain Text
Your content should always be created in a plain text editor program. If you create text in MS Word and then place it into your HTML editor, you will most likely end up with Word formatting that you do not want in your content. Your content would contain errors in the form of strange characters when you send out your HTML ezine to your subscribers. So, to make sure that your HTML ezines reach their destination without any errors in their text, create your content in a plain text editor program such as Notepad.
4. Personalize
Personalization is the key to creating an ezine that grabs the attention of its reader. Using a persons name in the subject line of an email is a great way to make an impact on that person. Similarly, if possible you should personalize your subject line or your HTML ezine content.
In order to create an HTML ezine that has good content, read through these four tips carefully and try to use them in your own ezine.