Software programs are constantly redefining what a computer can and can’t do. They can set the parameters for how the hardware components operate, or they can ask the computer to complete a series of gimmicky, meaningless tasks. Where digital signage is concerned, however, many software programs and software firms focus on a handful of information and messaging features that are highly-coveted by various businesses and industries. Nearly all digital signage software systems include basic software features common to all computer systems and operations. Some of these features include basic navigation tools, software security, preview, and transitions, among others. Take a look at these digital signage software features to learn more about the most digital signage tasks and applications….
- Wayfinding: This is one of the most common digital signage applications in general. This feature allows businesses to upload property maps and other information to help customers and guests to find their way. More advanced software features also include a pathdrawing function or 3D displays for even easier navigation and orientation throughout a particular building or space.
- Data Integration: Often, business clients need to synthesize data from multiple sources onto the same sign display. This software feature completes this process in an intuitive and largely automated way. System managers simply need to identify their data source feeds and import the information accordingly. More advanced software features allow for the integration of real-time data sources.
- Content Management: This is an entire category of closely related software features that allow system managers to upload content, organize it into a cohesive and visually appealing presentation, and then schedule the content to run on signs at preset times and sign locations.
- Interactivity: The ability to interact with digital signs gives businesses the opportunity to broadcast exponentially more information and content without overwhelming the audience. This interactivity creates an unprecedented level of information triage and versatility. It also allows businesses to receive and automatically record feedback and suggestions from customers and clients.
- Templates and Information Presentation: Akin to content management, these software features are usually folded into market-specific software applications. There may be a large catalogue of digital menu board templates, for example, for restaurant business clients. Or, event listings and event programming is a great template tool for hospitality venues and conference/convention centers.
Digital Signage Software Packages
As important as it is to understand the specific features that a software system confers, these features are generally not purchased individually. Rather, they get bundled into software applications, and these software applications are themselves generally included with the system software in a digital signage software package. Of course, many digital signage software providers market many different software packages. When purchasing a software license, business clients need to make sure that their package includes all the needed software features, while minimizing frivolous or irrelevant software features that may needlessly drive up the cost.