Internet radio is audio broadcasting that’s transmitted via the internet. There are several internet radio stations that are associated with traditional radio stations or networks, as well as a number of internet-only radio stations.
According to an article in the tech section of the Wall Street Journal in November of 2009, the distinction between online and traditional radio stations is beginning to melt away. This has led to increasing competition in online radio and the emergence of more innovative forms of radio. Furthermore, wireless internet radio devices and smart phone applications are encouraging more people to listen to online radio.
Internet radio is particularly popular with expatriates and those who don’t have access to local stations that suit their interests. Internet radio stations are accessible from just about anywhere in the world, and services offered include a variety of musical genres, sports, news, talk, and any other radio format heard on traditional radio stations.
According to a 2008 survey, 13% of Americans listen to internet radio, and that percentage continues to increase. Unlike traditional radio stations, internet radio stations offer more than just a passive listening experience. For example, on crowd-sourced online radio stations, listeners can vote songs up or down to shape play lists.
Advertising Opportunities
Internet radio provides businesses with an abundance of advertising opportunities because it attracts a higher income audience and listeners of various ages from around the world. Furthermore, according to statistics, internet radio listeners are highly loyal. The majority of them visit their favorite online stations at least once a week. In order to make your sales messages stand out in the minds of frequent listeners, it’s recommended to hire a professional voice talent who can create convincing, memorable voiceovers that reinforce your company’s brand image.
The Importance of Compelling Station Imaging
In order to attract listeners to your online radio station in the first place, it’s essential to have radio imaging that makes a lasting impression. The choice between a female radio voice and a male radio voice for your station imaging will largely depend on your target audience and the type of content your station primarily delivers.
Hire a professional voice talent to deliver promotions, station IDs, and other kinds of radio imaging to set your station apart from the competition. Internet radio is saturated, so it will take some innovation, creativity, and exceptional voice over talent to get your station noticed.
