5 Ways to Optimize your Facebook Fan Page for Real Estate Agents
If you are a real estate agent, the internet is a great tool to help you build your business because:
1. The internet gives you the opportunity to reach millions of people from around the world,
2. It’s a cheap way of advertising your real estate services,
3. And the Internet is convenient tool that many people of all ages are comfortable with.
One way of improving your real estate business is by creating a Facebook Fan page. Facebook is a social website that is rapidly evolving into a very effective marketing tool.
To harness Facebook’s full potential, you have to do more than just create a fan page; you need to optimize your fan page so that search engines fall in love with it. There are several Facebook Search Engine Optimization techniques that you can apply to do this. Here are 5 quick tips to get your Facebook fan page for Real Estate up to speed.
1. Pick a Keyword Rich Name for your Fan Page
The great thing about Fan pages on Facebook is that they are indexed by search engines, unlike your Facebook profile. This means that your real estate business can really benefit from a search engine optimized fan page name. By choosing a keyword rich name for your fan page you will help the search engines rank you, and find you. To successfully do this you need to choose your fan page name carefully. To choose the best fan page name, use search engine optimized key phrases. These are the words that most people on the Internet are likely to search for, such as “San Diego Real Estate” or “Pebble Beach Homes for Sale”.
Note that if you are using a longtail keyword phrase, you should consider something that does not seem ‘spammy’ to prevent people hiding your updates from News Feeds.
2. Choose an Easy to Understand and Memorize Username
Once you have 25 fans, you will have the option to own and customize your username as a URL. Since you cannot change this username once it is officially yours, you should take your time when choosing it. You should choose something catchy and something that people will remember easily. The username should have SEO dense attributes for online marketing and offline marketing since you will be giving it to people spoken form and print media.
Changing your username is super easy just go to www.facebook.com/username.
3. Promote Interaction
The more you promote interaction, the more visitors you will have to your fan page. Here are a couple quick ideas you can easily implement into your Facebook Fan Page:
1. Create consistent, interesting, and relevant content
2. Allow people to tag themselves
3. Upload videos
4. Run promotions on a regular basis
You can also let others generate content for you by encouraging comments.
4. Use the ‘About’ Box
You can increase the search engine optimization by careful use of the ‘About’ box. Facebook fan pages come with an ‘About’ boxes that allow you to describe yourself and your business using keyword-rich text. The ‘About’ box can be changed whenever there is need for such change. However, there is a limit of 250 characters and you should therefore choose the words carefully.
5. Use the Info Tab
Facebook fan pages come with Info tabs that cannot be removed or moved. You should use the Info tab to give Basic Information and your Detailed Information and you should make sure that the content here is keyword-rich for search engine optimization. You can increase SEO by establishing websites or blogs and sharing information on the fan page and relevant content in the Info tab of the websites or blogs.
These 5 easy steps will help you to maximize the effectiveness of your Facebook fan page as a Real Estate Company or Agent. Have a Great Day!