In today’s consumer-driven world advertising and advertising have a key role to play in any type of sales. As life is changing into more advanced, people are having lesser amount of time to discuss the pros and cons of any commodity, thus the marketing industry have developed totally different ways to catch people’s attentions towards particular products or services while they’re busy in their day-to-day task. Two of the most well-liked modes are billboards and banner bunting.
As you are walking on the road to your school, university or office suddenly a large display filled with vibrant colors and exciting slogans which able to capture your attention. This is the magic of billboards. These allow the unsuspecting pedestrians, drivers or commuters to find out the key details of the product or service thus in the near future they will think of buying the specified product.
Currently, as billboards use a wide collection of colors and graphics, it manages to form image in the minds of the people and remains settled for longer time. Normally electronic billboards are found on highways and freeways as drivers have nothing much to occupy their attention. Certain billboards provide directions to the next petrol pump or motel.
Currently, when it involves banner bunting this is often an easy and quicker way which certain shopkeepers adopt so as to market the product that they’re selling. Banner bunting refers to the putting up of banners that are made of lightweight material which will be mounted on poles or buildings. These as compared to billboards are short-term and much smaller in size, although they’re a faster and easier method of displaying any product. These are mostly used for household purposes as well as special events and sales. These take up very little storage space as one can just roll the banner up after any event and keep it aside till the next time.
Billboards are considered to possess a higher level of permanency than banners since billboards are put up for a duration of more than two weeks or more whereas banners have a very short time frame. Though the identical billboard should not be put up in the same space, portable banners bunting have the advantage of being place up in the same location at regular intervals.
Banners can be used for company conferences, open houses, grand openings and events of grassroot levels whereas billboards are usually place up to draw businesses to tiny cities, advertise national or international brands in densely occupied areas, and at times to assist non-profit organizations in communicating with the public. banners on the other hand are a lot of more easier and accessible and will even be personalized to a very large extent.
Though, when it comes to selecting between billboards and banners the selection relies upon the sort of publicity and promoting strategy of the seller.
Normally billboards are a much more costly type of publicity as they manage to form a much more lasting impact on the consumer, whereas banners are a swift and low cost means to make known the merchandise or service.