The importance of CASS Software in Business Mailing
CASS Software enables the Post Offices to handle the mails more efficiently and quickly. Coding Accuracy Support System, popularly known as CASS actually evaluates the accuracy and correctness of the addresses and is also used to rectify and match addresses. In the process of CASS certification, the address zip is matched with the United States Postal Service (USPS) master list. It also helps in fixing incorrect addresses.
This programming not only standardizes and corrects addresses, but it completes the incomplete address. In certain addresses the state’s name is missing or the zip code is missing. This software with the help of its matching function helps in adding all the missing information thus completing the address. Postal services are also benefited with the help of certification as correct addresses help them save money in terms of time and manpower. The volume of unsorted and non deliverable mail is greatly reduced.
Postal Services often offer discounts to mailers who use CASSsoftware for their mailing addresses. They offer these discounts because their handling time for your mail which is certified is reduced to a great extent. With the certified mail the 9 digit zip codes are correctly and accurately represented in the bar codes and the United States Postal Service readily accepts your barcodes as accurate once you show them that you have matched it with their masters list of 9 digit zip code. Although they may not insist on a report that proves that you have performed CASS certification run for zip plus 4 check on your mailers, still it is advisable to store this report properly in case of future reference.
Business mailing are much benefited with the programming of the best mailers having correct and accurate bar codes attract a percentage of discounts in the postal charges thus resulting in savings in administrative expenses of your business. For availing the discounts, you need to put in some efforts so that accurate 9 digit zip codes are used in your addresses.
Not only is this software important because it helps in savings of postal charges but more importantly it ensures that your letters and mailers reach your addressees correctly in time. In business, communication is very important, and if it is an important communication you may lose a fortune if it is not delivered promptly. For Marketing and advertisement mailers, it is also important that they reach the prospective buyers promptly otherwise the purpose of those mailers will be defeated.
Another important factor that can’t be overlooked is that the clients feel good about their company looking after them and keeping track of them. It increases customer loyalty in the long term and has long term benefits.
It is worthwhile to invest in solutions like CASS software as in business organizations where there is regular bulk mailing it saves lot of efforts on part of employees and ensures efficient delivery. Benefits and savings add up quickly with the help of this programming and the promptness of delivery is also very high. Try it today if you have not already.