If planned for and executed properly, advertising on Facebook can boost your business or internet marketing campaign. Follow these Facebook advertising tips in order to maximize your potential.
There are essentially two things that make for a successful Facebook advertising campaign. The first is the acceptance of your ads and the second is the high performance of your ads. The vast majority of ads submitted to Facebook are rejected. The following Facebook advertising tips will increase your chances of being approved to launch your advertising campaign:
1. Read and follow the ad guidelines carefully. Facebook is strict about advertisers adhering to their rules.
2. Put the name of the product you are promoting in your ad copy. If you’re following all additional guidelines, this is almost a surefire way to be approved quickly.
3. Do not redirect non-international traffic to international products/services. Instead, link directly until approved. You can switch to your affiliate link afterwards.
Once your ads are approved, the success of your campaign rests in the click through rates of your ads. This will determine your cost per click. Facebook will stop giving you impressions if your click through rate is .01 within the first few hours of your campaign’s launch. To make sure your click through rate is high as soon as your ads go live, consider these Facebook advertising tips:
1. Wait until the optimal moment to set your ads live. Think about when the most users might be online and set your campaign to launch at that time.
2. Catch people’s eyes with captivating images that are targeted to your audience.
3. Use titles that deliver an urgent call to action. Try time-pressure words such as “tonight” or “now” to drive clicks.
4. Keep your ad description as simple as possible, never exceeding one sentence.