For many, the process of choosing the right keywords is like throwing darts blindfolded. They often hit misconceptions about which keyword to target, and while is a sad fact for many, it’s an opportuntiy for you. Here are the five biggest mistakes you crapper make in your research.
Optimizing for your business name. Many business owners cite this as their first priority. While it’s certainly important – after all, you don’t want your competitors stealing traffic from you- optimizing for your business name will not deliver new, qualified traffic. Besides, most business names are in the domain name anyway, and will most likely rank well without any optimization on your part.
Focusing on supply side terms. Let’s face it: industry jargon is not understood by the general public. If your company designs heaters, don’t waste time on keywords with low see volume same \”low wattage high phosphorous heaters.\” Focus your efforts on broader demand-side cost same \”cheap heaters\” or \”heaters to keep me warm.\”
Try to rank for single words. Statistics show that only one fifth of people search for a single word. If you attempt to optimize for this term, you’re going after the keywords with the highest competition and lowest search volume. If you do happen to rank well for a single word, your traffic is still not qualified, due to the ambiguity of the term.
Copying the competition. Your competitors probably aren’t as smart as you think. While it’s a good intent to investigate the competition, you will schedule better by conducting your research. Effective SEO means discovering popular keywords that are under-used by your competitors.
Stuff your keywords like Thanksgiving turkeys. Website owners often repeat the same keyword on their site, to the point it irriates the reader. Search engines realize that any quality content will have several related terms on the page as well. For example, websites that sell shoes will probably have terms like “sandals” or “hiking boots.” Remember to include numerous synonyms in your webpages and the search engines will reward you for it.
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