Any software developer would like to sell software as much as possible. But if you want to keep profitable all the time, you should make efforts to do well in software promotion. Many software developers could innovate powerful and latest software, however, they usually get a great shock that few people buy their products. To their surprise, not so much consumers have ever heard of their software. That would happen because of the lack of software promotion.
Some software sellers take advantage of telemarketing. That may make certain sense. At least, telemarketing would let people know that you are selling software, and make people aware of your products, not matter whether they would like to buy your software or not. In order to take good effects, you should build a professional team and study the interests and demands in the software market. Only in that way, can you look for the right consumer and increase the rate of selling your software. You also have to keep in mind that the refuse of your audience doesn’t mean the failure of your telemarketing. You should learn from the lessons and prepare well for the next promotion.
The telemarketing does work to some extent, but the range is limited. In order to increase the software sales quickly and effectively, you should apply some other modern ways. For example Pay Per Lead, which can help you get greater flexibility and design the marketing task. You can easily find the promising audience to sell your software, for Pay Per Lead could provide you the information that who lacks the software similar to yours.
There are also other ways you could have a try. Such as submitting your software to download sites, directories or other target resources since more and more people use computer now. And I think is the good way to promote your software.
In short, if you want to sell your software massively and quickly, you should try every effort to let people know your products and let know use your software if conditions are permitted.