How does one gain strength to avoid the rampant consumerism?

Consumer A buys the *shiny new gadget version 3.2.” In two months time, “Oh my god, I must get the new shiny gadget version 3.3 ! The version 3.2 is now obsolete!”

My co-workers at work, that’s all they can talk about. I have long avoided getting caught up in this, but the consumerism is so pervasive that I am near the point of submitting.

It almost an “if you can’t beat ’em, join ’em” situation. *sigh*

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