There has been much skepticism in regards to using social media sites to help boost online presence and attract the attention of not only customers but the search engines as well. For the past several years SEO and SEM companies have worked with this new phase of the internet, doing so half heartedly, wondering if there was really much value in this practice.
Many have been holding off using social media at all, waiting until the search engines get on board with this new addition to the technological age. That being said the future is now on the horizon and search engines may begin integrating with sites like Facebook sooner than expected.
Social media site, Facebook, for instance has taken a sudden boost in the attention that they are getting on the web and they took a 10% increase in their number of search queries in the U.S. just during the month of February. With that type of gain, search engines will be looking at this trend much more carefully.
It’s thought that Facebook’s expanded fame flows from their newly designed network page as well as the relocation of their search tool from the side to the top. This expanded visibleness of its search instrument has produced a lot of awareness of the search capacities of the web site, prompting individuals to look for what they desire. Facebook’s growth in searches places them at roughly 450 million searches which stands comparatively insignificant to internet sites such as Google that exhibit slightly more than 13 billion searches during that corresponding period of time. Facebook, all the same, definiately need to be conceived substantial in the general market and will believably encounter an growth in their amount of pay-per-click advertisements that they extend.
Overall, social media sites are having a growing impact on the over all scheme of internet marketing and with their increasing popularity they need to be considered a significant source of traffic on the web. Search engines like Google will obviously be considering this growing trend when structuring their search engine spiders for the future.
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