Using HTML in email is one of the convenient options available for Internet marketers and designers alike. However, using such email can become a real challenge. You can always use templates, which will help you to organize the layout of your email. Using HTML in emails to make them more effective and useful depends entirely on how skilled you are. Take a look at some tips which you can use while writing HTML email:
Ensure the text is readable
For a start, you must know that the email marketing campaigns you design need to be simple, so that your clients will have no trouble reading them. When you use HTML in email, choose the colors of the text and the layout very carefully. The color of your background should not become a distraction for the readers; nor should it be too dark, which will result in the text becoming illegible. Make the text darker and the background lighter by using HTML. The font size of your text should be optimum. Do not make it too large, unless you have a specific reason. The use of bold text is a better option than using all caps. Align the text towards the left rather than keeping it in the center.
Use graphics and images judiciously
While using HTML in email, it is always better to use a simple and clear layout. You might be tempted to use plenty of graphics, however, fight that urge. Using loads of graphics and images will only result in the readers getting distracted and not being able to understand your communication. By using HTML in emails it will be a lot easier to catch the attention of the readers as soon as they open the mail. Also, users disable images on their email clients. Hence, there is no point in sending an email infested with images; it compromises the effective use of such emails.
Keep a consistent email design
Make sure that all the graphics, images and colors are uniform through the email. It will improve the efficiency of your email. For instance, if you are using a shadow effect in your bullet points, then you should use the same through out the email. Use HTML in such a way that the final product is soothing to the eye of the reader. By keeping consistent format, you are making your email message more articulate. Most importantly, the email that your clients receive will have a very professional feel and look. When readers see such emails, they admire the effective use of HTML in the email.
The point of using HTML in email is to make an average marketing text more interesting and attractive. Also, the email message must maintain a simple look and feel, so that the reader will be able to grasp what you wish to communicate immediately.