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This has become possible as a result of the huge talent pool in the Indian Industrial Technology sector and this in turn has revolutionised business activities in and outside India. Online shopping India is an off shoot of this altered form of business dynamics and it is fast catching up in today’s world.
The traditional models of marketing are now getting replaced with online shopping. This has been possible because of several factors. Online shopping in India includes a huge base of tech-savvy and discerning customers who like to study a product or service online before they strike a deal. Moreover, most of these shopping portals remain functional 24/7 benefiting the customers to shop at their own convenient time. With the introduction of the online shopping comparison engines, the customers can compare products offered by different companies and then sift a product that matches their requirements and buy it at a reasonable price.
The unprecedented success and popularity of the concept of online shopping has seen several noteworthy changes in its success race. Much of it can be attributed to the growth of the Internet, arrival of innovative products and services, price wars and higher levels of customer satisfaction. In addition to these factors, the biggest factor attributing the unparalleled success of online shopping in India has been the implementation of the Cyber Laws. These laws have secured and act as interest-guarding tools of the net-savvy customers to a significant level. Nowadays, India has been witnessing the emergence of new shopping stores with both rural and urban India as its beneficiaries. The popularisation of online shopping and shopping stores in India have also been greatly stimulated by the favourable market trends and government policies.
However, there are some things that must be kept in mind while making online purchases. A prospective customer must be vigilant enough to keep his choices clear and must make payments on trusted sites and not on luring websites. Safe payment gateways are excellent options for making online purchases; a customer must conduct a detailed research of the website’s credentials and authenticity before embarking on the online shopping spree.