If you wish to find out more about SEO rankings then it is obvious that you will have to address a number of factors that need to mesh together in order to create a better ranking for your website. This means that you will have to keep some things in mind which will enable you to find out the reasons for a low ranking. In most cases, the problems may be less than obvious and so require further study.
One factor that can adversely affect your site SEO rankings is its age. In fact, how old the URL is can play a major part in the overall ranking of your website. The longer you have been around the more trust you will have built up and once your business has been well established it will then help ensure that your website achieves a higher ranking.
Another factor to be taken into account is the geographical location of the hosting company. You must therefore address issues such as the continent or even country in which the web hosting company is located. In any case you must deal with a hosting company that is reputable and reliable as this can help in improving the rankings of your website.
You need to also be careful that you do not use a hosting company that hosts sites that have been categorized as spam sites as this will bring down your sites rankings. So be sure to get the site hosted with a company that hosts reliable sites.
Your website URL must be clean. In case it has some ambiguous characters in it the result will be a lower ranking because only a clean URL will pass through the search engine optimization process and come out on top.
The site must contain content that is relevant and useful and which helps visitors in different ways. On the other hand you should not create content that is not meant for consumption by humans and which is targeted at helping the site achieve higher rankings.
Internal link structure should be proper and efficient. A visitor to your website should find it easy to find their way through all the pages of your website. A clean site which is simple to use and which is properly interlinked will help improve your site rankings.
Also, be sure to use correct and well optimized keywords/keyword phrases and try and create a site that enjoys the trust of its visitors.
Understanding SEO rankings requires considering a couple of factors that in turn need to fall into place to help your site achieve higher rankings with the major search engines. More info on this as well as what is a no follow link.