When a visitor lands on your website, first impressions count for a lot. How the page is laid out and the colour scheme can have a dramatic effect on how your business is perceived by your potential customer. If you website is well-designed, it can act to reassure your customer that they have made the correct choice. If, however, the website is designed poorly, it can reflect badly on your company, both online and offline.
Custom web design is a way to give a customer a very specific impression of a company. Instead of being created from a template and simply changing the essential information, such as business name, to fit the client, it is customised every step of the way so that the client can incorporate whatever features will drive more web traffic and business in its direction.
A professional web company will always be mindful of search engine optimisation when they are building a custom web design. This step is essential to the whole process, as if your website is not search engine friendly, it will never be found in the search engines, and consequently, your customers.
How a website looks and feels is vitally important to the first impressions it projects of your company. You might already have a good idea of what you feel would work online and have very clear guidance for your custom web design company.
More and more websites are incorporating sound and movies into their pages, from full motion video down to animated graphics. Immersing your visitors into a rich experience is important, and while not always necessary and appropriate, can add an extra dimension to a website. It should always be used sparingly, however.
The functionality of a website is one of the key things to success. You can have the most attractive website in the world, but if your customers cannot get around it easily, you risk alienating them completely.
The impression people get when they open a website is a combination of factors, including the colour scheme, how it fits on their screen, and how easily they can get around it. The best thing to do once your website is live or several pages have already been developed is to ask friends, family and business associates who are unfamiliar with the website. Their feedback can be vital in giving real world experience. Immerse your customers in a good experience, and they will stay on your website and be more likely to buy your products or services.
Delivering a good user experience with a custom web design can help to give your online business the boost it needs, to go from a website that purely exists to one that generates income. If you invest in this vital tool well in the beginning, you are building a strong foundation from which to expand your website in the future.
Discover how custom web design can make all the difference now.