Autoresponders are an excellent way to check on your leads. Autoresponders are capable of delivering your email messages at any time of the day, any day of the year at the time of your choice. Take a look at four great tips on using autoresponders:
1. Personalize Your Autoresponder
One good tip when it comes to using autoresponders is to try and personalize it. Your autoresponder should bond with your readers as much as possible. Try and put the recipients name in your subject as well as in the email message whenever possible. People tend to bond more when there is a personal touch. When people see their names they tend to develop a closer relationship and this will lead to you getting better results.
2. Proofread As Well As Test
You must always test your autoresponder as well as proofread it. Testing your autoresponder ensures that it is being delivered as per schedule. Sign up for your own autoresponder so that you get a feel of what your recipients will be getting. This allows you to view your message the same way that your readers will view it. You should also make sure that you proofread your message or get your message proofread by a professional. Running spell check over your message is another simple yet effective way of cutting down on careless errors.
3. Accept Removal Requests
Your autoresponder should always have a provision that allows subscribers to leave. If a subscriber elects to leave you must honor his request under all circumstances. Immediately acting on a subscriber’s request to be removed from your email list is a very important trait. Requests for removals must always be acted on if you want to avoid receiving spam complaints.
4. Use Professional Services
Always use a professional service or software when it comes to autoresponders. Professional autoresponder services come with a number of beneficial features. They lead to improved email delivery rates as they are beneficial when it comes to getting past spam filters. They also give you a number of options which are useful as well as flexible. Professional autoresponder services also make it possible for you to back up your email list.
So here are four tips to help you use an autoresponder when you send an HTML email. The best part is it doesn’t take a whole lot of time to implement these tips. So try them out when you send your HTML emails.