SEO stands for search engine optimization that is a term that describes methods that are being used to help a website get maximum number of online visitors. This is a method that tries to work in a manner that is compatible to how algorithms used by search engines to rank pages according to their popularity.
The advantage of having a website that comes up on top of the results page is that more people will become aware of your website and this in turn means that more people may want to visit your website. To create an effective SEO strategy it is necessary that you address various kinds of searches including those involving image as well as videos and even searches for different kinds of industries.
Search engine optimization is certainly a most effective marketing tool that helps online businesses and individuals in different ways. All that is required in order to make this tool work for you is creating the right kind of content that should be relevant to most searched keywords and keyword phrases.
You can ensure success of your search engine optimization labors by using the best tactics which must form part of the development and also design of your website. This obviously means that you must address factors such as your website content, menus, images, shopping carts and videos in a manner that these are optimized in a way that they will help your website get highest search engine rankings.
The history of search engine optimization can be traced to about the middle of the nineties when search engines first began to catalog the World Wide Web. In the beginning, webmasters simply had to provide addresses of web pages (URL or universal resource locator) to different search engines that would then crawl through the relevant page and extract certain links and index the information it found on the page.
Website owners soon understood the importance of having their sites show up higher on the search results pages of a search engine as this would give their website greater exposure and in this maximize the chances of their site being visited.
And, once Google was founded in 1998 the numbers of online users that would use this search engine grew exponentially. This was a search engine with a simple design and so it was easy to use as well. It also makes use of crawlers that find different pages that their search algorithm then uses.
To get most out of SEO there is need to use the right kind of search engine optimization techniques that in turn are referred to as white hat methods. On the other hand, some webmasters try to dodge their way around the search engines in a bid to artificially get their sites ranked highest. Such techniques known as black hat methods are not recommended because if you are found using them you could be banned by the search engine.
SEO or search engine optimization is a term that refers to the method that can be used to help attract greater amount of online visitors to your site. More info on this as well as what is a search algorithm .