There is probably no other component of search engine optimization that will affect a page’s search engine results ranking as keywords. Because of these keywords, the search engines will know which pages containt the needed information by the internet user. Hence, for any SEO campaign, keywords should be given their due importance.
If you decide to use keywords, you have to consider a lot of different factors. You will first begin with choosing the right ones to use. Tools are available for you to use to be able to get the best keywords needed to get your desired SERP ranking. Still, the most important aspect of this type of site or page optimization is relevance to content. The campaign will fail if the information being shown is not relevant to the users.
Next to choosing the right keywords is choosing the right places to put them. You must therefore consider keyword density. For major keywords, 5-6% is acceptable while 2-3% works for minor ones. For strategic positioning, there are three critical sections that keywords must be placed. These are the title, headline and body. These are where search spiders scan for cues as to the relevance of a certain web page to the term an Internet user makes a search on. Needless to say, these are also where keywords must be found.
Although keywords are crucial in any campaign for search engine placement optimization, they cannot be abused. These days, search engines are very sensitive to black hat techniques such as keyword stuffing. Any site or web page that practices them will surely end up either buried far under the web or completely banned. A number of webmasters focus purely on one or a few keywords for optimization.
Naturally, choosing the appropriate keywords is important because the bad ones are just a waste of time, money and effort. The right ones, however, can just work wonders for a site. .
Although employing the services from an SEO Company the rewards of implementing an effective seo campaign are great, its cost is not. Affordable SEO is very much within reach in Missouri with St. Louis SEO companies which are made up of no less than experts in the field. And when you have experts, you can only expect good results