Something named “backlinks” is especially significant in the world of search engine optimization (SEO). Even though you may be new to internet marketing (IM) or may only have just launched your first website, this is a critical topic. Backlinks are utterly essential for any user seeking significant Google search engine rankings.
Internet marketing uses two major strategies: paid advertising procured through various services, including AdWords or AdBrite, or search engine optimization. SEO uses backlinks in the quest for exceptional placement on keyword search results, with the goal of appearing first or very near the top of any Google search. Thus it is very important to utilize this strategy, either through learning and applying it or finding a reliable server to do this work.
Most internet users are quite familiar with hyperlinks: these are typically underlined bits of text that can take the user to another website. Simply clicking on the hyperlink will deliver the user to the new site. Simply put, a backlink takes users back to your own site, creating and generating more traffic to your site. This increased traffic can be important, and the backlinks are used in other ways by search engines, notably Google, in ranking your site.
Remember that Google holds the lion’s share of the search engine market. Although Bing and Yahoo rank keyword search results using factors intrinsic to your own website, they represent less than a quarter of the market. And it is Google that uses backlinks, hyperlinks to your own website found elsewhere on the web, to rank the significance of your site.
So, here is how Google uses backlinks: remember that these backlinks are placed on various sites on the web. Google finds them because the bits of text turn up in the keyword searches users enter. The words that are used in the backlinks are called anchor texts. Google weighs the significance, or authority, of where the backlinks are located in ranking the importance of your website.
So, suppose you have a start-up website based business and you would like backlinks to create and build a good search engine ranking. In early internet etiquette, you would have approached webmasters directly, requesting placement of a link at their site and offering to do likewise for them.
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