An Unexpected Union

Yahoo and Twitter have recently made a major announcement to inform their users that the search engine provider and social media site are going to be working together. For users of Yahoo and Twitter, this announcement means that you will be able to receive tweets from some of Yahoo’s most used sites, including the Yahoo home page. In addition to receiving the tweets, Twitter users will also have the ability to change their status, and post new tweets from the Yahoo sites.

In addition to the ability to access your Twitter account from Yahoo web sites, Yahoo will also incorporate tweets into their search engine results as well. The two companies have said that this partnership will begin right away, but it is expected to take several months for the changes to be fully implemented. Yahoo and Twitter users should expect to see all of these new features in place by the end of the year.

Yahoo and Twitter are attempting to compete with the Bing / Google collaboration announced at the end of 2009, and should help to keep Yahoo as a key player on the web. Yahoo has also signed a similar agreement with Facebook as well, so it will serve as a feed for both of these top social media sites.

Both Yahoo and Google upper management have refused to comment about the specifics of the deal, how much money was paid, or any other sort of compensation between the companies. Yahoo has previously stated that their deal with Facebook included no payments for at least the first five years of the deal, but there was no confirmation that Yahoo would have to make payments to Facebook after that.

Yahoo is well aware of the fact that Google is currently the most popular search engine on the web, and that their recent deal with Microsoft Bing, and the introduction of Buzz, is going to make it even more difficult for Yahoo to steal market share from Google. One of the strategies that Yahoo has adopted, in order to improve their search engine market share, is to partner with some of the most popular social networking sites, like Facebook and now Twitter. Facebook and Twitter both have millions of users, and if a percentage of these users switch to Yahoo, then the collaboration will be well worth it for the company. Only time will tell, however, how this strategy plays out.

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