You can now apply the ultimate “Google it†answer to where, what and Hows’ of your business. Thanks to B2B directories and portals you can now find for trade leads through search engines. But before you jump on to the net to buy a trade lead there are some things you should keep in your mind.
Firstly these trade leads are not certain orders but enquiries from unknown people that are prospective buyers, posted on B2B portals and websites. You have to judge the seriousness of the buyers before buying a trade lead. It’s not saying that you should not go forward with the idea but forwarding the fact that along with serious buyers looking for serious sellers there are other people using these websites like the window shoppers and doggy business runners.
Secondly you should be able to make out the purpose of a sale trade. There are many reasons behind posting a sale lead. It can be anything from self advertisement, finding market price and competitors to locating new suppliers or products. It can also be something to begin negotiation for a later purchase. Be apprehensive of companies who ask for detailed information about manufacturers’ prices but do not identify themselves as distributors looking for new lines. Thus you have to be smart in skimming the ones’ that would advantage you.
Next important thing from both buyer and sellers point of view is the source. From a sellers point of view it is easy to generate a sale lead from an exclusive source then through those free bulletin available to all. Similarly the buyers should refer to these exclusive sources in order to get the most genuine and best deals. Thus you should either pay to authentic portals and websites to locate buyers or conduct your own research.
The big companies that deal in various commodities on a global scale do not publish trade leads on the internet Thus if find any company claims to be a global trader in commodities like gold, cotton. Coffee, sugar etc, take it to a false claim.
With careful speculation and wise judgments you can use trade leads to your advantage. Don’t get carried away by the language and trust your instincts before taking a step. There is a lot to be improved in terms of cyber law to avoid frauds over the internet. Otherwise it is a handy tool in modern day business environment.