Direct mail is a common form of marketing in use for decades. To get their message across marketers have used the direct mail marketing for years, till the Internet ‘stole’ a bit of the share through direct email marketing. However, with spam filters, filtering out all these email marketing messages and new cyber laws, direct mailers and postcards are popular again. And, they are a proven marketing tactic.
For overall marketing strategy, direct mailers and postcards has the maximum number of conversions. However, the wording and the strategy, has to be just right. There are websites, which provide ‘postcard marketing’ services. They write your content, design your postcard, print it and even mail it for you!
You can use direct mail postcards for announcing events, sales, discounts and coupons. The message is short and has a high response rates.
Postcard marketing is cost-effective and involves low technology costs. With proper target audience and structured marketing, postcard marketing through direct mailers is effective.
A simple postcard can be your most result-oriented weapon.
According to Marketing gurus, you need a ‘list’, Repeat your postcard campaign, keep your design fresh and creative and track your return and the conversion rate. Here is an excerpt from the sales training book for postcard marketing. Using these three rules will ensure your postcard marketing is successful
• Use the old list and constantly create a new list of potential customers who might need your service.
• Repeat and resend your postcards over and over again. A successful direct mail postcard marketing campaign should run for at least a year. Create continuity. Though, your first post card could be rejected subsequent one will reinforce message, image, and name so when the recipient is ready to purchase your product/service.
• Make sure your postcard has fresh and creative content.
• Track the conversion rate and your return on Investment.