It’s difficult to imagine a world without the Internet. A world where there are no online businesses, where you couldn’t simply order a movie ticket or a book or CD at the click of a button. Yet a mere twenty years ago that was unheard of. Today there are literally millions of ecommerce websites. And those websites are all developed by web designers. The trend in Australia has been the same and today ecommerce web design Australia is a thriving and growing industry.
The number and variety of web designers in Australia has blossomed during the past fifteen years. Whether you therefore have a small home-based business and you want to sell your products online, or you are the MD of a large corporation, there will be a suitable ecommerce solution for you.
It is of the utmost importance that you sit down and make a list of your needs and requirements before even contacting a web designer. If you don’t know what you need or want, you could well end up in the hands of one of the few unscrupulous designers who would abuse your ignorance and charge you way too much for unnecessary features.
There are a few basic principles that every successful online business should adhere to. In the first place your shopping cart software should be easy to understand and provide for a smooth and logical transaction flow. Your buyer should be able to remove or add new products at any stage during the shopping process. Many well-know online shops lose up to eighty percent of potential customers during the buying process ‘ a clear indication that the buyer ran into problems he could not solve and left.
A second absolute must is that the website has to be secure. Clearly state that on the site itself and make sure that the visitor’s browser will also indicate that it’s a secure site. Many people are not comfortable with using their credit card on the Internet and if you really want them running in all directions your site must have security warning messages popping up or error messages stating that the security certificate is no longer valid.
You will also require a company to process the payments. They will check whether the buyer has enough money in his account for the transaction, charge his card and then transfer the funds to your bank account or hold it in an escrow account on your behalf.
Your website should adhere to professional standards of design and layout. If it looks like a primary school child designed it, you will without doubt get fewer buyers than if it reflects a high standard of design and a logical layout.
You will be surprised what could entice people to stay on your website and what could scare them off. Research has shown that different areas on a web page get different click-through rates. Different color combinations have different effects on people’s tendency to buy and even font styles and font sizes might create an image of professionalism or not.
A good Australian ecommerce web design company will assist you with all the above. They will explain the technical intricacies to you and give you a a clear summary of how they arrived at the quote for designing your website. Ecommerce web design Australia has evolved into a highly professional service and you can expect and will get top quality service.
When it comes to ecommerce web solutions, you will be delightful with the total outcome of using them. Their ecommerce web design will teach you how it should be done. They are easy to find on the web.