[I:http://nexttechno.com/wp-content/uploads/2010/04/ShelleyRhem36.png]Making your website stand out on the Internet requires taking the right steps from the start. You need to understand SEO, search engine optimization, and SEM, search engine marketing. You also need to start with a website that works for the major search engines. A do it yourself SEO software package may be a good way to start your next website promotion project.
It is important to structure a website correctly for searching and indexing by the major search engines. If this step is missed, then any other work in online marketing for the site will fail. Your goal should always be to maximize your sites visibility in the major search engines. Use the tools and help provided by each of the major search engines to verify that your site complies with their rules and suggestions.
The software will also help you manage creation of keyword driven content. This new content will direct the visitors that you want to the information on your site. Search engines will pick up your pages, and this will help you rank better in their listings. Keep in mind that you can do this work yourself, or you can outsource these SEO efforts.
Search engine optimization is concerned with the on-site aspects of your website, such as the content, links and structure of your site. This includes not just the text you see on the website, but the metadata that lies behind the visual portion. The indexes will crawl your site to discover the text that will interest visitors.
Search engine marketing refers to the off-site promotion of your website, such as back links from other sites to yours, links from social networks, RSS feeds, and other off-site page references. These links and references must be sought, and you don’t get them automatically. So there is some work involved in building these relationships.
Do it yourself SEO software packages can help you manage the major task of creating and maintaining content and establishing links and references among the many possible sites on the Internet. Be sure to consider the benefit of using such a package in your next project.
Download your free website SEO report from Frontdesk and become your own search engine marketing expert as you use the pro skills of the leaders in do it yourself marketing online.