Selecting Survey Software: What to Consider

In efforts to increase sales while retaining current customers, many companies utilize survey software to gather comprehensive customer data, market trends, and other strategic information. Yet choosing the right survey software to meet the specific needs of a company can be particularly overwhelming considering the vast array of choices.

Survey software is generally classified as one of two types: external software that must be installed on your computer and is completely managed by you or a web-based service that can be accessed from any computer with an internet connection. No matter what type of survey software your company is interested in, there are a handful of considerations to keep in mind.

Research the Features
Since conducting a survey from start to finish is comprised of a myriad of small steps, most survey software services offer a wide array of features to make the process as efficient as possible. When considering any service, make sure you fully research its suite of features to ensure it meets your company’s exact needs.

Don’t Decide Solely on Price
Many companies (especially smaller businesses) will concentrate solely on price and select a service that is cheaper yet void of many features that end up being essential. Consequently, they must purchase plug-ins or entirely new software at a higher price.

Support
Research the level of customer and technical support that is offered by the service. Most reputable survey software companies provide a comprehensive support platform to enable their customers to get the most out of the software.

Trial Period
Take advantage of the free trial periods many services provide. This will give you the hands-on experience needed to fully evaluate the software without having to pay anything.

Posted in Uncategorized

Leave a Reply