There’s a huge amount of hype in the SEO industry probably because it is a techno field plus is very competitive so everyone is endeavoring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40’s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the search engine optimization playing field.
Yes Search engine optimisation can be technical but only usually after you got it completely wrong in the beginning – your internet site that is. If you did not hire a good SEO advisor to provide you with the rundown Before you decide to start building then you most definitely ended up with a web site punctured with a trillion SEO holes. These websites can take some fixing without a doubt. The majority of web designers know nothing about Search engine optimisation and what they do know they rarely implement simply because they aren’t requested to by you! Not hiring a great Search engine optimization advisor is like creating a 3 storey property without having an architect and engineer and expecting the contractor to get it right – no way.
I run into a good SEO site once in every 100 web sites. It is a weak track record for web-developers. Every other single site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some bright colored pros to this piece I guess I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google uses backlinks a lot at the moment to judge a sites popularity. However, it’s now very easy to create back links of good quality in large amounts to unbalance the ranking game. Google knows it has to find the right way to balance this out. When it does, most people’s ranking will certainly come crashing towards the ground overnight.
On the other hand, Google always wants Good quality content material – the very best it can display. Should you have this, then because content is the only reason why we have search engines in the first place, your website will usually flourish regardless of what twists and turns Google puts its search engine algorithms through.
Never ever forget that content rules in the SEO jungle. Forget at your peril.
We fought to get content on customers sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their internet sites weekly and gain ranking results from it seeing it is Search engine optimisation optimised as well.
Your content delivery engines needs to be well tuned
Don’t think that anyone can just add content to a internet site and miss out on the platform you’re adding it to. Google wants to be sure that the content material is not only the best for the search phrase requested, but it also provides the best user experience. So be sure you cross your T’s and dot your Search engine optimisation eyes when it comes to making certain your site provides the very best experience such as performing these :
Make certain your server is fast – Google not long ago added this one – upgrade right now if it takes too long to load your web pages
Make certain ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful text on any web page – the more the better for Google
Make certain that if you are using a Website cms that the URL’s are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at the very least add a weblog attached to your website – this helps a great deal
When you next renew your current domain, renew for at least three years – after all longevity exhibits maturity and raises trust
Back links and more inbound links
And lastly do not stop back-linking. Right now it’s the powerhouse for search engine optimization but don’t rely on this for the future.
So I hope this has helped ‘de-hype’ a few of the Search engine optimization resources available and helped you along the search engine optimization road a little bit further.
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