Email marketing is a marketing tool that is virtually priceless. It will allow you to promote your products and stay in contact with your existing customers. Email marketing has a great number of benefits, and if it is done correctly, it can provide a business with long term positive results. In this article we’ll be discussing a few email marketing tips that you can practice to make your campaign successful.
Everyone is aware of the amount of spam used in today’s market. As a result most email service providers are taking drastic steps to prevent it.
With the amount of spam that still makes it to people email inboxes, they are likely to delete any mail that resembles spam. That’s not the best news if you’re planning to do email marketing. Fortunately, by personalizing your emails, you will be able to get the attention of the recipient and increase the chances of your email being read. That could be as simple as inserting your prospect’s name in the email.
Since you’re referring to them by their name, they feel much more like an important client instead of a faceless number. Nothing is more beautiful to a person than their name. Use it for your own advantage. However, if you try to get too personal in your email marketing campaign, you can sabotage yourself.
Most people aren’t comfortable having their phone number and home address being so easily available to someone they don’t know well. Studies show that the chances of people filling out a form go down when you ask too much of personal information. The best way to get around this problem is to make sure you ask for nothing more than a name and email address from your prospects to start with. After all, you don’t need any more than that to make their emails personalized. Since your goal is to have a commanding opt-in rate, ask for less information to start with, and don’t push for any more than that.
When it comes to what your email will contain, you need to have a good combination of information about the product and your sales pitch. A lot of folks will sign up for email list to receive more current market information and stay updated on what it’s doing. They want to explore and learn new avenues. Any sales pitch or delivery you use should have significant value. Don’t use the same old song and dance.
You will see that the subscribers’ numbers will start to drop and the conversions will also go down if you don’t focus on giving quality information to your email list. If you include an article you wrote, consider including tips for success and any other strategy that may be of use to your subscribers. If the article you’re sending them is relevant to the product you’re promoting, then the chances of making few sales dramatically increases.
No one really minds being recommended. No one wants to deal with the hard sell. And that’s what you should do. Last but not the least, try to read and understand your list. Say you have a ton of people who subscribe to your emails and suddenly you see an increase in people who are unsubscribing, perhaps you have been sending out too many, too often.
On the other hand, if you have people complaining that you don’t send them an ezine/newsletter often, then maybe you’re not sending much information on a regular basis. It’s all about striking a balance. Know your audience and bend to their needs, no matter what they may be. When you know your list well enough to see what works and what doesn’t, you’ll notice that not only are people staying with you, but conversions will be on the increase.
Learn more about email marketing and My Membership Empire by checking out my in-depth My Membership Empire Review.