Understanding RSS And Search Engine Optimisation

An effective RSS feed will communicate a compelling theme that will result in increased traffic to your site. Implementing the simple suggestions described here will make your RSS and search engine optimisation work together for maximum benefits. The first step is to have your theme be strong so that it attracts readers. The most effective RSS feeds will have a balance between keywords and optimization to garner search results and readability to attract and keep human readers.

The first thing a reader of your feed will see is the channel title so make sure it is well written to capture the interest of the visitor. You also want to make sure that the feed is appropriately categorized by search engines so include keywords in the channel title that are germane to your overall theme. Always put your company name or brand at the end of the RSS feed channel.

When writing the channel description strive to convey to the reader a summary of the content of the feed. The channel description is for human readers and should be designed to attract their attention. It’s fine to include keywords but they should never impede the message being communicate to the reader. Create the description so that it furthers the overall and general theme of your site.

Use RSS feed item titles like you would a headline of a newspaper article. They should be around 50 to 75 characters long including spaces and should not contain any HTML. Using keywords and keyword phrases will help attract those who are doing search for specific content. Maximize readability because you want to capture the attention of the reader.

Proofread your content and correct all grammar, punctuation and spelling errors. Write for humans not robots. You do not want to optimize it to the extent that it is not readable for human beings. You want to capture the reader’s interest so they click through to your site.

Create anchor text filled with keywords and keywords phrases to attract syndication or re posting of other publishers. Syndication is a very effective process for having a successful site. This is a great technique to increase ranking of your site.

Old items in your RSS feed should be deleted. Feeds that are too large will slow down RSS readers or not display. Perform regular maintenance on your feed items to prune old items.

Use header tags, H1 or H2, to display RSS feed’s item titles. It will help optimize the page if you use keywords in the header tags. When using URLs in your feed, try to use keywords separated by hyphens.

If you use images in your feed size them at 88×31 and use a full URL to avoid broken links. Images add an attractive and sophisticated look to your feed. Images will add to your brand recognition.

If you use a favicon in your domain’s root directory, RSS feed directories will display your site’s favorite icon. This will focus attention on your feed over those feeds that do not use a favicon. Employing optimization methods will make your RSS feed an effective marketing technique. Taking the time to implement RSS and search engine optimisation techniques will have a great payback in increase web traffic and revenues.

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