Visitors to your website will enjoy seeing attractive web design. It must also offer the information they are looking to find. It should be easy for them to navigate from page to page.
Colors and the bells and whistles should be a matter of good judgement. You might love the color purple, however, if you are selling construction materials, it is not appropriate. If you are advertising the poetry to write, go for the purple.
Animation is fun to see and people enjoy it in general. However, when a businessman is looking for a place to order business cards, stationary or a logo for the corporation he owns, he is not interested in seeing Micky Mouse run across the screen. He is also not amused by a popular song like, Who Let The Dogs Out or Achy Breaky Heart play as he shops.
For those who are still foolish enough to smoke, a man ordering cigars will not want to see a paragraph outlining the dangers of smoking. A sports athlete looking for a chiropractor will not want to see an ad for diet pills. When something seems out of place on your website, it probably is better to eliminate it.
Describe clearly, your products, the price and quality of each and the shipping costs and how long it takes to get them. Let her place her order without further ado. If you do not, she will move on to a website that does.
When you put pictures on the pages, do not make the size too slow to download. A customer in a rush will not appreciate waiting. One picture might suffice. People want fast and speedy and more fast these days.
Looks are important but not the most crucial aspect of web design. It must be interesting to read as well. Outline the service you offer, what your hours of availability are and how much it will cost them. The potential customer will make a quick decision to contact you or not.
Show your product or service in the best light and outline what it will do for them. They do not care about you needing to sell it. They care about what the product will do for them if they buy it. Use your space wisely.
Be easily accessible. Some people like to send a contact form and others do not want to leave information. Offer a way to get questions answered, perhaps within 24 hours is reasonable. Offer email address and phone number as well.
Your audience may be middle age women who need larger size clothes. Do not show pictures of skinny models wearing the clothes you sell. A heavy woman knows she will not appear thin and gorgeous just by buying your clothes. If they order, let them know your clothing line is flattering to their figure, but not unrealistically so.
You want to show interest in having the potential customer as satisfied as possible. Web design makes your online store a pleasant place to visit again and again. Let them know you want them to return and that is why you made it attractive. If you can have return customers, your web design is successful.
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