Search Engine Optimization (SEO) refers to the usage of some ethical methods, processes and techniques for the sole objective of pushing higher a website’s display result ranking when some of the well known search engines are deployed for finding specific and particular keywords or phrases.
Only the usage of professional SEO services provided by firms specializing in the SEO business will ensure a top notch ranking for your website among the results of the search displayed.
SEO firms in the business of providing professional SEO services in good stead will invariably adopt ethical techniques (also referred to as white hat techniques) to meet with the main objective of boosting the ranking of your site amongst well known search engines. These ethical seo firms will not deploy unethical techniques (also referred to as black hat techniques) that are not preferred by search engines; adoption of such techniques will invariably end up in having your site removed from the listing of search engines.
A few of the ethical techniques adopted by professional SEO service firms are listed below:
1. Domain aspect: These include using domain names which are short and easy to remember, inclusion of short keywords without hyphens, use of .com or .net extensions for international markets, hosting location based on targeted business market / country, URL names including appropriate keywords that are unique to each page in the site.
2. Relating to Technical points: Restrict access of your site by crawlers of robots by using a robots.txt file, ensuring that navigation structure is kept simple, including unique and good meta tags to each page relevant to its contents, ensuring that the site adheres to W3C standards.
3. Other related aspects: Ensuring that the site has a good, verifiable privacy policy, providing SEO copywriting to all pages and contents of the website, ensuring excellent visibility of keywords in the contents of all pages.
4. Support service aspect: These include providing services like index tracking, rank tracking, recurring checks on ranking, monthly seo reports detailing progress, submitting the website to popular search engines and multiple directories, creating and submitting articles, classified submission, creating blogs and posting, handling press release writing and submission, creating and submitting RSS feeds to relevant directories.
With a view of increasing your, possibly minimal, knowledge on seo for helping you to identify between bad and good SEO services, let us now look at the black hat or unethical techniques that good firms providing professional SEO services avoid. All precautions must be taken by you in ensuring that your website does not in any way adopt these techniques.
Unethical SEOs use methods like link farms, keyword stuffing, hidden text, article spinning, irrelevant keyword optimization, deploying gateway or doorway pages and linking up to sites with bad precedence.
Bad SEO firms with the intention of making quick money usually adopt these unethical techniques and lure customers with attractively low prices. Such unethical techniques will mislead the relevance of search results of popular search engines causing your website to be eventually blacklisted.
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